Career Pathways

Posted: March 31, 2011 in Uncategorized

Career pathways are a great way for students to plan out their educational and career future and develop core academic, technical and employability skills. What are career pathways? Career pathways are an advisory tool that begins at the high school level and provides options for your post-secondary education and career journeys. Career pathways can lead to placement in high-demand, high-opportunity jobs by bringing together community colleges, primary and secondary schools, employers, labor groups and social service providers to help us students.

Secretary of Labor Hilda L. Solis describes it this way: “Career pathway programs help get Americans back to work by ensuring that individuals of varying skill levels can earn credentials that are highly valued by employers. That is the right thing to do for the unemployed and the smart thing to do for the nation.”

Our employers and business leaders are becoming aware of the importance of supporting successful education models in their local communities. President Obama has a goal of America having the highest proportion of college graduates in the world by 2020. By staying dedicated to the Career Pathway program we can ensure that we are on the road to making that goal a reality. It is a great way to find out more about yourself and help you to focus in on your unique talents and skills, and assist you in finding a career pathway that is right for you.

There are 17 different career clusters in the career pathway model. These career clusters represent the diverse types of education that our Wisconsin provides. By choosing one of these career clusters; like Marketing for example, we can narrow down our field of study and career preference.

How do you know if Marketing is right for you? You’ll want to check out the Marketing Career Cluster Knowledge and Skill Chart. If you are preparing for careers in the Marketing Cluster, the chart lays out skills you should have. The Marketing cluster is divided into 5 pathways; Merchandising, Professional Sales, Marketing Communications, Marketing Management, and Marketing Research. Click on a pathway in the Marketing Cluster to learn more. Under Marketing Communications, it asks if you would like to

  • Prepare advertising and promotional material
  • Plan advertising campaigns
  • Write interesting and effective press releases
  • Maintain the corporate image
  • Draft speeches for executives.

If this sounds like something you would be interested in then you may have found the right pathway for you.

The next step would be to look at educational options beyond high school. The WI career pathways website shows you different educational routes to take based on your career pathway choice ranging from WI Technical schools, to University of Wisconsin System schools, to private universities and colleges. It also shows the different specific careers in Marketing Communication that may interest you. Use the Wisconsin Career Pathways website to see how informational, beneficial and guiding it can be.

Click here to check out the Wisconsin Career Pathways Website!

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